- Results always contain a professional photo or some sort of graphic of the product.
- The price is made visible and it's combined with an offer, i.e. free shipping. Notice how the amount that is saved off of retail is made visible. This is an established advertising strategy - Amazon is telling people what the product is worth and that it´s presently selling for less than the amount that it is worth.
- Amazon mentions the number of items that are in stock and the estimated time that the product will take to get to the customer. Shoppers are more inclined to buy an item when they are aware that the product's quantity is limited. Time expectation is also a useful feature for most business partners and sellers.
- Amazon makes use of Cross-Selling and Up Selling. This refers to a concept of selling that is based on product similarity or asking the customer if they would to pick up another product that compliments the first one that they purchased i.e. when a customer considers one product; Amazon makes a mention of another product that might also interest the business partner.
- A 'Look Inside' feature is offered to clients who are shopping for books. This life-like feature allows the client to have a closer look at the book.
- Reviews - The 'Editorial Review´ section describes the product in great detail. Amazon also allows clients to review a product. These reviews are usually reliable, fair and act like testimonials about the product. all sorts of feedback can be useful for the seller.
- Added Extras - Amazon includes various other varieties of cross-selling and interactive devices i.e. business partner discussions, a Listamania feature, Wiki Info etc. All these extras can be used to create interest around specific products or topics.
How it all works:
- Registration For you to begin selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to fill out a short online form to register as an Individual seller. If you think that you will need to process more than 40 orders per month you should register as a Pro Merchant.
- Upload Product Inventory Amazon has made it really simple for you to upload your product inventory. After your registration, you have three options for submitting information that is related to your product: Option 1: Use the Add a Product feature on Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you want to know is that it is Web interface familiar with deal with all aspects of selling on Amazon.com. You can use this tool to add product information, make inventory updates and later on, handle orders as well as payments though it. Option 2: Make use of the Seller Desktop. This is a free and user-friendly desktop application that you can use to add products in bulk or individually to your inventory. Option 3: if you need to submit info about many products simultaneously, make use of the inventory files to create multiple products.
- Your Products get Spotted By list your products on Amazon, they reach millions of possibilities customers 24/7 - Amazon's traffic, now also becomes your traffic.
- Your Product gets bought buying a product from Amazon is not only convenient, but also really simple and quick. Your product is easily bought at the click of a mouse.
- Shipping Essentially, you are in charge of shipping your product to its new owner. Amazon will notify you about the buy via email when an order has been placed. All you must do is, pack and ship your product to the business colleague. If you would prefer not to handle this section you could opt for the Fulfillment by Amazon option.
- Money in Your Pocket Amazon then does the payment to you via a direct deposit into your bank account. You will also be notified about this deposit via email as soon as your payment has been sent.
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