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Sunday, August 24, 2014

Everything You Need to Know About Selling Your Product on Amazon

Amazon is one of the most trusted online companies. As leaders in the field on internet retailing, Amazon has the online marketing technology and the traffic to sell your products to a global market. If you're an e-commerce newbie, quickly read through following features that Amazon offers for product sales. Amazon Features To give you a feel for the site, let us first take a look at the basic features offered by Amazon. Feel free to visit the site right now - do a search for any product and see what appears on your screen. Features to notice:
  • Results always contain a professional photo or some sort of graphic of the product.
  • The price is made visible and it's combined with an offer, i.e. free shipping. Notice how the amount that is saved off of retail is made visible. This is an established advertising strategy - Amazon is telling people what the product is worth and that it´s presently selling for less than the amount that it is worth.
  • Amazon mentions the number of items that are in stock and the estimated time that the product will take to get to the customer. Shoppers are more inclined to buy an item when they are aware that the product's quantity is limited. Time expectation is also a useful feature for most business partners and sellers.
  • Amazon makes use of Cross-Selling and Up Selling. This refers to a concept of selling that is based on product similarity or asking the customer if they would to pick up another product that compliments the first one that they purchased i.e. when a customer considers one product; Amazon makes a mention of another product that might also interest the business partner.
  • A 'Look Inside' feature is offered to clients who are shopping for books. This life-like feature allows the client to have a closer look at the book.
  • Reviews - The 'Editorial Review´ section describes the product in great detail. Amazon also allows clients to review a product. These reviews are usually reliable, fair and act like testimonials about the product. all sorts of feedback can be useful for the seller.
  • Added Extras - Amazon includes various other varieties of cross-selling and interactive devices i.e. business partner discussions, a Listamania feature, Wiki Info etc. All these extras can be used to create interest around specific products or topics.
What CAN and CAN'T be sold on Amazon Amazon permits sellers to place their products in the following categories: Books, Music, DVD, Video/VHS, Automotive, baby, Camera and photo, Electronics, Everything Else, Health and Personal Care, Home and Garden, Musical Instruments, Office Products, software, Sports & Outdoors, Tools and Hardware and Video Games. Please note that you will want to get a prior authorization in order to sell in the following categories: Apparel, Beauty, Cell Phones and Accessories, Gourmet, Grocery, Jewelry & Watches, Personal Computers (in Electronics category), Shoes & Accessories and Toys & Games. The following products cannot be sold on Amazon: Magazines and Newspapers, Adult Toys, Gift Cards and Gift Certificates, Guns and Ammunition, photograph Processing, Prescription Medication, and Tobacco and Alcohol.
How it all works:
  • Registration
  • For you to begin selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to fill out a short online form to register as an Individual seller. If you think that you will need to process more than 40 orders per month you should register as a Pro Merchant.
  • Upload Product Inventory
  • Amazon has made it really simple for you to upload your product inventory. After your registration, you have three options for submitting information that is related to your product: Option 1: Use the Add a Product feature on Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you want to know is that it is Web interface familiar with deal with all aspects of selling on Amazon.com. You can use this tool to add product information, make inventory updates and later on, handle orders as well as payments though it. Option 2: Make use of the Seller Desktop. This is a free and user-friendly desktop application that you can use to add products in bulk or individually to your inventory. Option 3: if you need to submit info about many products simultaneously, make use of the inventory files to create multiple products.
  • Your Products get Spotted
  • By list your products on Amazon, they reach millions of possibilities customers 24/7 - Amazon's traffic, now also becomes your traffic.
  • Your Product gets bought
  • buying a product from Amazon is not only convenient, but also really simple and quick. Your product is easily bought at the click of a mouse.
  • Shipping
  • Essentially, you are in charge of shipping your product to its new owner. Amazon will notify you about the buy via email when an order has been placed. All you must do is, pack and ship your product to the business colleague. If you would prefer not to handle this section you could opt for the Fulfillment by Amazon option.
  • Money in Your Pocket
  • Amazon then does the payment to you via a direct deposit into your bank account. You will also be notified about this deposit via email as soon as your payment has been sent.
While we are on the subject of cash, let me give you an outline of payments involved in becoming a Seller on Amazon...

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